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Bill Novelli

Bill Novelli founded and oversees the Business for Impact program at Georgetown University’s McDonough School of Business. A distinguished professor of the practice, he teaches Ethical Leadership and also Managing the Enterprise in the MBA program. He developed and taught courses in Corporate Social Responsibility and Leadership and Management of Nonprofit Organizations.

Previously, Bill was CEO of AARP, a membership organization of 40 million people ages 50 and older. Prior to AARP, he was founder/  president of the Campaign for Tobacco-Free Kids, EVP of CARE, the international relief and development NGO and co-founder/president of Porter Novelli, the global PR agency. Bill began his career in marketing management at Unilever, was an account supervisor at a New York ad agency and later served as director of Advertising and Creative Services at the Peace Corps.​

He serves on the boards of: the American Cancer Society; the Coalition to Transform Advanced Care; the Bipartisan Policy Center’s Action Network; the Campaign for Tobacco-Free Kids; Capital Caring Health and Strategic Partnerships.


Bill co-chairs the Care Culture and Inclusion Action Collaborative of the National Academy of Medicine and served on NAM committees on: The Future of Nursing: Leading Change, Advancing Health; and also Dying in America: Improving Quality and Honoring Individual Preferences Near the End of Life. He is also co-chair of the advisory board of the Medical Society Consortium on Climate & Health.

He received a B.A. from the University of Pennsylvania and an M.A. from Penn’s Annenberg School for Communication, He pursued doctoral studies at New York University and taught marketing management for 10 years in the MBA program at the University of Maryland. He also taught health communications there.


Bill is the author of Fifty Plus: Give Meaning and Purpose to the Best Time of Your Life (with Boe Workman, St. Martin’s Press) and Managing the Older Worker: How to Prepare for the New Organizational Order (with Peter Cappelli, Harvard University Press).

TFK-img1_Charity Profile Logos _ Images_

Center for Tobacco-Free Kids 25th Anniversary

Bill Novelli, Board Chair, Campaign for Tobacco-Free Kids

Photo of Bill Novelli and Diane Ty at the McDonough School of Business

A Day in the Life of Bill Novelli and Diane Ty

Social marketers leading change


"Many Roads Lead to Rome"

An Interview with Bill Novelli

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