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Lee Woodruff Reviews Good Business

A million years ago when I started my career in marketing, I was lucky enough to have Bill Novelli as my mentor. As one of the originators of “social marketing,” his life has spanned some incredible moments and experiences. Novelli envisioned a world where you could use the principles of advertising and marketing to help causes and support responsible behavior and actions in the world. This book, part memoir, part blueprint for corporate social responsibility, is a road map for how we can do well (economically and financially) by doing good (helping to solve global challenges.) Novelli shows us we can all make a positive social difference, no matter who we are or where we are in our careers.

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