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The Talk, Fight, Win Way to Change the World

by Bill Novelli

An inspiring and practical look at how to make a social difference regardless of what sector or business you’re in, and wherever you are in your career. This book shows that companies can be a powerful force for good. It challenges us all to change the world for the better and is a blueprint for tackling today's critical issues.

"Good Business perfectly captures a lifetime of Bill's learnings and successful strategies for not only running a financially successful business, but going well beyond that by creating value for all stakeholders. A critical starting point in Bill’s philosophy is the need for leaders and organizations to be guided by purpose and values. Bill has compiled a compelling and practical guide that’s a must read for anyone interested in improving leadership and business performance by way of serving and creating value for others."

Bruce D. Brousssard, President & CEO, Humana, Inc.

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Bill Novelli

Bill founded the Business for Impact program at Georgetown University's McDonough School of Business and is a distinguished professor of the practice, teaching in the MBA program. He was chief executive officer of AARP, founder and president of the Campaign for Tobacco-Free Kids, chief operating officer and executive vice president of international relief and development of CARE, and co-founder and president of Porter Novelli, the global public relations agency. Bill served in and helped reposition and market the Peace Corps. He is also co-founder and co-chair of the Coalition to Transform Advanced Care (C-TAC), a national alliance dedicated to reforming advanced illness and end of life care in the U.S. Bill began his career in marketing management at Unilever.

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